For Camaleon, we designed a brand identity that merges the sophistication of Art Deco with the precision of expert cleaning services. The elegant serif typography features thick stems and delicate, curved strokes, reflecting both strength and refinement. The “E” transforms into a graceful chameleon with an elongated, swirling tail, symbolizing adaptability, movement, and the seamless transformation of spaces through cleanliness. This fusion of design and function creates a brand that feels both luxurious and meticulous—just like the service it represents.