The Fourth Plain Community Commons is an organization that helps residents who want to build and/or start a small business. Many of their programs, workshops, and events are held at the The Fourth Plain Commons, located along Fourth Plain Boulevard in Vancouver, WA. The Fourth Plain Commons serves the community by providing flexible spaces like, affordable housing, kids playground, office space rentals, commercial kitchen, and event space.
With FPCC’S purpose and values in mind, the primary logo takes inspiration from a bird’s eye view of the project site outlined In blue. The blocked out areas in different oranges is to represent the diverse community coming together in support. Custom letterforms were designed to best compliment the brandmark and be easily legible from afar. Lastly each form is given a jagged outline to embrace imperfection.