For MAD Contractors, the branding design was crafted to embody their resilience and bold presence in the PNW construction industry. The primary logo features a 3D form, strategically designed to resemble a sturdy building structure, reinforcing their commitment to strength and durability. The logo icon takes a creative turn with an “M” shaped like a mask, subtly hinting at the “mad” in their name while adding a dynamic, edgy personality. A vibrant orange was chosen as the brand’s signature color, not only for its bold, attention-grabbing effect but also as a nod to the high-visibility vests worn in construction—symbolizing safety, reliability, and expertise.